Face-to-Face or Not-to-Face: A Technology Preference for Communication

This study employed the Model of Technology Preference (MTP) to explain the relationship of the variables as the antecedents of behavioral intention to adopt a social networking site (SNS) for communication. Self-administered questionnaires were distributed to SNS account users using paper-based and...

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Bibliographic Details
Main Authors: Noor Ismawati, Jaafar,, Bobby, Darmawan,, Mohd Yahya, Mohamed Ariffin,
Format: Article
Language:English
Published: Mary Ann Liebert, Inc 2015
Subjects:
Online Access:http://ddms.usim.edu.my/handle/123456789/8194
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