Consumers' willingness to pay for food safety attributes of tomato

• Main Authors: Joya, Khalid, Ramli, Nurul Nadia, Shamsudin, Mad Nasir, Kamarulzaman, Nitty Hirawaty
• Format: Article
• Published: Emerald Group Publishing 2021
• Online Access: http://psasir.upm.edu.my/id/eprint/96521/; https://www.emerald.com/insight/content/doi/10.1108/BFJ-02-2021-0164/full/html

Purpose: Consumers are giving greater attention to the selection of food due to the improvement in income and urbanization. Meanwhile, in recent years, the vegetables' farmers in Malaysia have been reported using an excessive quantity of pesticides. The vegetables exported to Singapore and Chin...