Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment

Purpose: Compulsive buying continues to be a maladaptive behavior that draws the attention of both scholars and marketers. The present study aims to investigate the determinants of compulsive buying, which are conceptualized as impulsive and obsessive–compulsive buying, and the mediation effect of b...

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Main Authors:	Lim, Xin Jean, Cheah, Jun Hwa, Tat, Huei Cham, Ting, Hiram, Memon, Mumtaz Ali
格式:	Article
語言:	English
出版:	Emerald Publishing 2020
在線閱讀:	http://psasir.upm.edu.my/id/eprint/88229/1/ABSTRACT.pdf http://psasir.upm.edu.my/id/eprint/88229/ https://www.emerald.com/insight/content/doi/10.1108/APJML-03-2019-0126/full/html
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