BRANDING EXPERIENCE THAT AFFECTS THE CONSUMERS’ BEHAVIOUR IN BUYING DECISION: A CASE STUDY ON IKEA BRAND

• Main Author: Nur Khairina, Binti Khairuddin
• Format: E-LPTA
• Language: English; English
• Published: Universiti Malaysia Sarawak(UNIMAS) 2019
• Subjects: N Visual arts (General) For photography, see TR
• Online Access: http://ir.unimas.my/id/eprint/30140/1/Exploration%20of%20Medical%20Product%20Design24pgs.pdf; http://ir.unimas.my/id/eprint/30140/2/Exploration%20of%20Medical%20Product%20Designft.pdf; http://ir.unimas.my/id/eprint/30140/

Brand identity is essentially crucial due to how it represented a product or how the business wants to be perceived by the consumers. A brand of a product or business able to connect and communicate clearly with the target consumer within by the brand identity design. Ecosystem that exist within the...