Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment

Purpose: Compulsive buying continues to be a maladaptive behavior that draws the attention of both scholars and marketers. The present study aims to investigate the determinants of compulsive buying, which are conceptualized as impulsive and obsessive–compulsive buying, and the mediation effect of b...

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書誌詳細
主要な著者:	Lim, Xin Jean, Cheah, Jun Hwa, Tat, Huei Cham, Ting, Hiram, Memon, Mumtaz Ali
フォーマット:	論文
言語:	English
出版事項:	Emerald Publishing 2020
オンライン･アクセス:	http://psasir.upm.edu.my/id/eprint/88229/1/ABSTRACT.pdf http://psasir.upm.edu.my/id/eprint/88229/ https://www.emerald.com/insight/content/doi/10.1108/APJML-03-2019-0126/full/html
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