Modeling purchase intention towards edible bird's nest products among Malaysians

• Main Authors: Mohamad Shukri, Nurul Nabilah Huda, Mohd Nawi, Nolila, Abdullah, Amin Mahir, Man, Norsida
• Format: Article
• Language: English
• Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2018
• Online Access: http://psasir.upm.edu.my/id/eprint/77404/1/6%20-%20IFRJ18298.R1%20edited_1.pdf; http://psasir.upm.edu.my/id/eprint/77404/; http://www.ifrj.upm.edu.my/25%20(08)%202018%20supplementary%202/6%20-%20IFRJ18298.R1%20edited_1.pdf

Interests in the nutraceutical or food supplement are growing around Asia in response to health and beauty concerns. Nutraceutical supplements seem to dominate the Malaysian market as the awareness of health conscious arise. The consumptions of these nutraceutical products are to cover insufficient...