Consumers’ purchase intention towards edible bird’s nest based products

Edible bird’s nest (EBN) has been known very nutritious and can cure several of diseases. It is the expensive animal products that have been consume by human. Tradionally, EBN was consumed as raw and served as a soup. But now, there were already has been processed into a form of products such as in...

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Bibliographic Details
Main Author: Awang, Siti Nur Soleha
Format: Project Paper Report
Language:English
Published: 2018
Online Access:http://psasir.upm.edu.my/id/eprint/89786/1/FP%202018%2053%20IR.pdf
http://psasir.upm.edu.my/id/eprint/89786/
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