Segmenting consumers purchase intention towards edible bird’s nest products using the decision tree techniques
Domestic consumption of nutritional products and food supplements are on the rise. This is due to the fact that consumers have become more affluent and aware of their health. Edible bird’s nest (EBN) is used as a health supplement for medicinal benefits to improve health quality. However, issues suc...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
ExcelingTech Publishers
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/82078/1/Segmenting%20consumers%20purchase%20.pdf http://psasir.upm.edu.my/id/eprint/82078/ https://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/2599 |
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