Consumer's perception on the quality of controversial contents in edible bird's nest products

Edible bird’s nest (EBN) originates from South East Asia and has become the most popular food delicacy among Chinese people. The price for raw and clean EBN are around RM 4,000 and RM 8,000 per kg, respectively. Due to the high market value of EBN and low maintenance cost, people ventures and invest...

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Bibliographic Details
Main Authors: Mohamad Shukri, Nurul Nabilah Huda, Mohd Nawi, Nolila, Abdullah, Amin Mahir, Man, Norsida
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2018
Online Access:http://psasir.upm.edu.my/id/eprint/63994/1/Consumer%27s%20perception%20on%20the%20quality%20of%20controversial%20contents%20in%20edible%20bird%27s%20nest%20products.pdf
http://psasir.upm.edu.my/id/eprint/63994/
http://www.pjsrr.upm.edu.my/index.php/pjsrr/article/view/106
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