The role of perceived behavioral control in intention to purchase edible bird's nest products
Edible bird’s nests (EBN) is made from solidified saliva from swiftlet (Fuciphagus Aerodramus. EBN is gaining popularity because it is among the most expensive animal products that can be used as health supplements. However, the recent hue in the contamination and adulteration found in EBN become ma...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Faculty of Agriculture, Universiti Putra Malaysia
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/77334/1/8TH%20IAC%20%E2%80%93%206TH%20ISFA%202018-19.pdf http://psasir.upm.edu.my/id/eprint/77334/ |
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