Corporate identity pillars in a Malaysian government-linked company's (GLC) corporate brand: upper management views
Corporate identity of the government–linked companies: Government linked company play an important role in economic development, especially in developing nations. However, experience of many countries demonstrates that GLCs are usually less efficient than non-GLCs as measured by their economic perfo...
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Format: | Conference or Workshop Item |
Language: | English |
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Faculty of Communication Arts, Chulalongkorn University
2015
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Online Access: | http://psasir.upm.edu.my/id/eprint/67051/1/icmcac2015-1.pdf http://psasir.upm.edu.my/id/eprint/67051/ |
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