Corporate identity pillars in a Malaysian government-linked company's (GLC) corporate brand: upper management views

• Main Author: Bidin, Rosmiza
• Format: Conference or Workshop Item
• Language: English
• Published: Faculty of Communication Arts, Chulalongkorn University 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/67051/1/icmcac2015-1.pdf; http://psasir.upm.edu.my/id/eprint/67051/

Corporate identity of the government–linked companies: Government linked company play an important role in economic development, especially in developing nations. However, experience of many countries demonstrates that GLCs are usually less efficient than non-GLCs as measured by their economic perfo...