Strategising corporate identity for the perception of corporate image in the selected government-linked companies (GLCs) in Malaysia
A survey has been conducted to audit the corporate image of selected GLCs in Malaysia using corporate identity elements, where data were collected from a sample of middle managers. Correlation analysis was used to analyze the data. Results indicated that all studied elements of corporate identity co...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/48121/1/48121.pdf http://psasir.upm.edu.my/id/eprint/48121/ http://www.sciencedirect.com/science/article/pii/S1877042814057668 |
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