Relationship between corporate identity elements and corporate image in Malaysian government-linked companies

• Main Author: Muhami, Aida
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: Corporate image - Case studies; Government business enterprises - Malaysia; Government corporations
• Online Access: http://psasir.upm.edu.my/id/eprint/83320/1/FBMK%202018%2094%20-%20ir.pdf; http://psasir.upm.edu.my/id/eprint/83320/

Corporate identity as a management strategy has derived from the simple visual representation of an organisation to a more complex corporate strategy over the past thirty years. There is now considerable research to suggest that effective corporate identity management results in creating a positi...