Relationships between Malaysian food image, tourist satisfaction and behavioural intention
This study aims to examine tourists’ satisfaction towards Malaysian food and their future behavioural intentions. A survey was carried out at the Kuala Lumpur International Airport (KLIA) and Low Cost Carrier Terminal (LCCT) in Malaysia. A sample of 392 tourists was obtained at the respective depart...
Saved in:
Main Authors: | Leong, Quee Ling, Abdul Karim, Muhammad Shahrim, Othman, Mohhidin, Mohd Adzahan, Noranizan, Ramachandran, Sridar |
---|---|
Format: | Article |
Language: | English |
Published: |
IDOSI Publications
2010
|
Online Access: | http://psasir.upm.edu.my/id/eprint/44486/1/Relationships%20between%20Malaysian%20food%20image%2C%20tourist%20satisfaction%20and%20behavioural%20intention.pdf http://psasir.upm.edu.my/id/eprint/44486/ https://www.idosi.org/wasj/wasj10(T&H)2010.htm |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Relationships between Malaysian food image, tourist satisfaction and behavioral intention.
by: Leong, Quee Ling, et al.
Published: (2010) -
A model of Malaysian food image components: towards building a sustainable tourism product
by: Leong, Quee Ling, et al.
Published: (2012) -
Investigating the structural relationships between food image, food satisfaction, culinary quality, and behavioral intentions : the case of Malaysia
by: Chi, Christina Geng Qing, et al.
Published: (2013) -
Tourist behavioral loyalty: a comparison of first-time and repeat tourist in the UNESCO World Heritage Site (WHS) in Malaysia
by: Ab Karim, Muhammad Shahrim, et al.
Published: (2019) -
Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction
by: Roghayeh, Sohrabinezhadtalemi, et al.
Published: (2014)