Relationships between Malaysian food image, tourist satisfaction and behavioural intention
This study aims to examine tourists’ satisfaction towards Malaysian food and their future behavioural intentions. A survey was carried out at the Kuala Lumpur International Airport (KLIA) and Low Cost Carrier Terminal (LCCT) in Malaysia. A sample of 392 tourists was obtained at the respective depart...
Saved in:
Main Authors: | , , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
IDOSI Publications
2010
|
Online Access: | http://psasir.upm.edu.my/id/eprint/44486/1/Relationships%20between%20Malaysian%20food%20image%2C%20tourist%20satisfaction%20and%20behavioural%20intention.pdf http://psasir.upm.edu.my/id/eprint/44486/ https://www.idosi.org/wasj/wasj10(T&H)2010.htm |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.upm.eprints.44486 |
---|---|
record_format |
eprints |
spelling |
my.upm.eprints.444862020-08-04T02:20:39Z http://psasir.upm.edu.my/id/eprint/44486/ Relationships between Malaysian food image, tourist satisfaction and behavioural intention Leong, Quee Ling Abdul Karim, Muhammad Shahrim Othman, Mohhidin Mohd Adzahan, Noranizan Ramachandran, Sridar This study aims to examine tourists’ satisfaction towards Malaysian food and their future behavioural intentions. A survey was carried out at the Kuala Lumpur International Airport (KLIA) and Low Cost Carrier Terminal (LCCT) in Malaysia. A sample of 392 tourists was obtained at the respective departure halls using systematic sampling approach. The findings indicated that Malaysia has the potential of being a food tourism destination as the country is viewed as a melting pot of cultural food variety at reasonable price. In addition, the results reveal that image has a direct effect on satisfaction and tourists’ satisfaction towards Malaysian food has a direct effect on behavioural intention. The findings, strengthens the notion of repeat visitation to experience the unique food culture. Practical and theoretical contributions are discussed, with future research suggested. IDOSI Publications 2010 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/44486/1/Relationships%20between%20Malaysian%20food%20image%2C%20tourist%20satisfaction%20and%20behavioural%20intention.pdf Leong, Quee Ling and Abdul Karim, Muhammad Shahrim and Othman, Mohhidin and Mohd Adzahan, Noranizan and Ramachandran, Sridar (2010) Relationships between Malaysian food image, tourist satisfaction and behavioural intention. World Applied Sciences Journal, 10. pp. 164-171. ISSN 1818-4952; ESSN: 1991-6426 https://www.idosi.org/wasj/wasj10(T&H)2010.htm |
institution |
Universiti Putra Malaysia |
building |
UPM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Putra Malaysia |
content_source |
UPM Institutional Repository |
url_provider |
http://psasir.upm.edu.my/ |
language |
English |
description |
This study aims to examine tourists’ satisfaction towards Malaysian food and their future behavioural intentions. A survey was carried out at the Kuala Lumpur International Airport (KLIA) and Low Cost Carrier Terminal (LCCT) in Malaysia. A sample of 392 tourists was obtained at the respective departure halls using systematic sampling approach. The findings indicated that Malaysia has the potential of being a food tourism destination as the country is viewed as a melting pot of cultural food variety at reasonable price. In addition, the results reveal that image has a direct effect on satisfaction and tourists’ satisfaction towards Malaysian food has a direct effect on behavioural intention. The findings, strengthens the notion of repeat visitation to experience the unique food culture. Practical and theoretical contributions are discussed, with future research suggested. |
format |
Article |
author |
Leong, Quee Ling Abdul Karim, Muhammad Shahrim Othman, Mohhidin Mohd Adzahan, Noranizan Ramachandran, Sridar |
spellingShingle |
Leong, Quee Ling Abdul Karim, Muhammad Shahrim Othman, Mohhidin Mohd Adzahan, Noranizan Ramachandran, Sridar Relationships between Malaysian food image, tourist satisfaction and behavioural intention |
author_facet |
Leong, Quee Ling Abdul Karim, Muhammad Shahrim Othman, Mohhidin Mohd Adzahan, Noranizan Ramachandran, Sridar |
author_sort |
Leong, Quee Ling |
title |
Relationships between Malaysian food image, tourist satisfaction and behavioural intention |
title_short |
Relationships between Malaysian food image, tourist satisfaction and behavioural intention |
title_full |
Relationships between Malaysian food image, tourist satisfaction and behavioural intention |
title_fullStr |
Relationships between Malaysian food image, tourist satisfaction and behavioural intention |
title_full_unstemmed |
Relationships between Malaysian food image, tourist satisfaction and behavioural intention |
title_sort |
relationships between malaysian food image, tourist satisfaction and behavioural intention |
publisher |
IDOSI Publications |
publishDate |
2010 |
url |
http://psasir.upm.edu.my/id/eprint/44486/1/Relationships%20between%20Malaysian%20food%20image%2C%20tourist%20satisfaction%20and%20behavioural%20intention.pdf http://psasir.upm.edu.my/id/eprint/44486/ https://www.idosi.org/wasj/wasj10(T&H)2010.htm |
_version_ |
1675328715751424000 |
score |
13.209306 |