Tourist satisfaction in the Malaysia tourism industry: relationship between service innovation and destination image
Malaysia has often been recognized by both local and international tourists as a premier visiting destination. Perception of a tourist destination, thus, has an important bearing on eventual tourist satisfaction. This study examines various aspects of service innovation that influence destinatio...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
|
| Online Access: | http://journalarticle.ukm.my/16894/1/39785-145637-1-PB.pdf http://journalarticle.ukm.my/16894/ https://ejournals.ukm.my/pengurusan/issue/view/1366 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|