Cover Image

A model of Malaysian food image components: towards building a sustainable tourism product

Food is becoming an important or a critical motivating factor for travellers when choosing a destination. Past scholars found that images could trigger imagination besides being a worthy basis for marketing strategy. Therefore, it is absolutely imperative to identify the food characteristics that fo...

Full description

Saved in:
Bibliographic Details
Main Authors: Leong, Quee Ling, Othman, Mohhidin, Mohd Adzahan, Noranizan, Abdul Karim, Muhammad Shahrim
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2012
Online Access:http://psasir.upm.edu.my/id/eprint/40674/1/A%20Model%20of%20Malaysian%20Food%20Image%20Components%20.pdf
http://psasir.upm.edu.my/id/eprint/40674/
http://pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2020%20(2)%20Jun.%202012/04%20Pg%20299-315.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

http://psasir.upm.edu.my/id/eprint/40674/1/A%20Model%20of%20Malaysian%20Food%20Image%20Components%20.pdf
http://psasir.upm.edu.my/id/eprint/40674/
http://pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2020%20(2)%20Jun.%202012/04%20Pg%20299-315.pdf

Similar Items