Moderating effect of gender in repatronage behavioral intention: the role of personal characteristics
The agendas of consumer-centric marketing and remarkable revolution of gender in consumption have prolonged the reformation in marketing module as to entice the repatronage shoppers. The focuses of this study were to examine the repatronage behavioral intention from the personal characteristic persp...
Saved in:
Main Authors: | Wong, Yue Teng, Osman, Syuhaily, Mat Said, Aini, Paim, Laily |
---|---|
Format: | Article |
Language: | English |
Published: |
Canadian Center of Science and Education
2014
|
Online Access: | http://psasir.upm.edu.my/id/eprint/34557/1/Moderating%20Effect%20of%20Gender%20in%20Repatronage%20Behavioral%20Intention.pdf http://psasir.upm.edu.my/id/eprint/34557/ http://ccsenet.org/journal/index.php/ass/article/view/33123 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Personal characteristics and hedonic shopping orientation on apparel adult shoppers' repatronage behavioral intention
by: Wong, Yue Teng, et al.
Published: (2013) -
Mediating effects of shopping orientations and moderating effects of gender on relationships between personal factors and repatronage behavioural intention
by: Wong, Yue Teng
Published: (2014) -
A typology of personal factor attributes among shoppers
by: Wong, Yue Teng, et al.
Published: (2014) -
Merging repatronage behavior model (RBM) towards hypermarkets in Malaysia
by: Nezakati, Hossein, et al.
Published: (2014) -
Customer buying behavior intentions of internet service providers - the role of service quality and its aspects, satisfaction and value
by: Nikhashemi, Seyed Rajab, et al.
Published: (2013)