The Effects of Emotional Value, Social Value and Sensory Appeal Value to Mall Repatronage Intention in Kota Kinabalu Context
The rapid expansion of the Malaysian retail contribution to the GDP could expand to 15 per cent from the current 10 per cent in the next five years, stated by Malaysia Retail Chain Association (MRCA) President Datuk Seri Garry Chua. He mentioned that for the second quarter of 2018, Malaysia’s retail...
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| Main Authors: | , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit UTHM
2020
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/1854/1/Chapter%2005%20The%20Effects%20of%20Emotional%20Value.pdf http://eprints.uthm.edu.my/1854/ |
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