Muslim tourists’ intention to book on Airbnb: the moderating role of gender
Purpose: The purpose of this study is to investigate the impact of reputation on perceived value towards Muslim tourists’ booking intention on Airbnb, particularly from the Malaysian perspective. Additionally, this study investigates the moderating role of gender on the relationship between perceive...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Holdings Ltd.
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/103333/1/FarzanaQuoquab2022_MuslimtouristsIntentiontoBookonAirbnb.pdf http://eprints.utm.my/103333/ http://dx.doi.org/10.1108/JIMA-08-2020-0253 |
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