The role of trust in online shopping behavior
The increase of the rate of internet usage has significantly influenced the people’s life style, in general, and the consumers’ intentions towards online shopping behavior, in particular. The objective of this study is to explore three dimensions of trust that affect consumers’ attitude towards onli...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Faculty of Economics and Management, Universiti Putra Malaysia
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/51305/1/12-33.pdf http://psasir.upm.edu.my/id/eprint/51305/ |
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