Body Image of Pakistani Consumers
This paper examines how media exposure, self esteem, and religiosity in uence body image of Pakistan consumers.The underpinning of this study is based on Social Comparison Theory with two additional variables (religiosity and self es- teem) for understanding understand consumer attitude towards...
Saved in:
Main Authors: | Tariq, Jalees, Ernest Cyril, de Run |
---|---|
Format: | E-Article |
Language: | English |
Published: |
Journal of Management Sciences
2014
|
Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/8619/1/Body%20Image%20of%20Pakistani%20Consumers%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/8619/ http://www.researchgate.net/publication/264311587_Body_Image_of_Pakistani_Consumers |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Determining Attitudinal Beliefs about Controversial Advertising
by: Ernest Cyril, de Run, et al.
Published: (2014) -
Beyond Demographic Boundary: Determining Generational Values by Cohorts
by: Ernest Cyril, de Run, et al.
Published: (2014) -
Attitude Towards Advertising: A Young Generation Cohort's Perspective
by: Hiram, Ting, et al.
Published: (2015) -
Exploring Antecedents Of Attitude Towards Controversial Advertising
by: Ernest Cyril, de Run, et al.
Published: (2013) -
A Qualitative Inquiry into the Formation of Generational Cohorts: A Case of an Emerging Market
by: Hiram, Ting, et al.
Published: (2015)