Attitudinal and behavioral response to coo cues for low involvement product

• Main Authors: Chan, Angelina Wan Sian, Muhammad Khalique, Muhd Sadique, Ernest Cyril, de Run
• Format: E-Article
• Language: English
• Published: International Journal of Research Studies in Management 2010
• Subjects: H Social Sciences (General); HM Sociology
• Online Access: http://ir.unimas.my/id/eprint/1403/1/42%255B1%255D.1%2B%2528abstract%2529%20%281%29.pdf; http://ir.unimas.my/id/eprint/1403/; http://www.researchgate.net/publication/272696400_Attitudinal_and_Behavioral_Response_to_Coo_Cues_for_Low_Involvement_Product

A considerable number of empirical studies on country-of-origin had indicated its influence on consumer product evaluation as well as purchase intention. Previous research also suggests the outcomes of country-of-origin effect differ by product type investigated in addition to countries selected...