Magnifying Femvertising on Instagram : How Brands Sell Empowerment Through Emotive Words
In the current consumer society, advertising plays a vital role in influencing our opinions and attitudes towards certain products or services. Equally important is its role in amplifying societal awareness on various issues, ranging from global warming and health campaigns to the controversial dis...
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Main Authors: | Fatin Izzati, Mohd Izam, Chuah, Kee Man |
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Other Authors: | Ting, Su Hie |
Format: | Book Chapter |
Language: | English |
Published: |
UNIMAS Publisher
2023
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Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/43708/1/Magnifying%20Femvertising.pdf http://ir.unimas.my/id/eprint/43708/ |
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