The contribution of adaptive selling to positive word-of-mouth in Malaysian computer retail business

The application of salesperson adaptive selling skills and sales presentation skills by a salesperson during their interaction with customers in the sales situation can have a significant effect on customer intention to promote through word-of-mouth in the Malaysian Computer retail business. The p...

Full description

Saved in:
Bibliographic Details
Main Authors: Wan Omar, Maznah, Jusoff, Kamaruzaman, Mohd Ali, Mohd Noor
Format: Article
Language:English
English
Published: 2009
Online Access:http://psasir.upm.edu.my/id/eprint/17041/1/The%20contribution%20of%20adaptive%20selling%20to%20positive%20word.pdf
http://psasir.upm.edu.my/id/eprint/17041/
http://www.wseas.us/e-library/transactions/economics/2009/32-662.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!