Magnifying Femvertising on Instagram : How Brands Sell Empowerment Through Emotive Words

In the current consumer society, advertising plays a vital role in influencing our opinions and attitudes towards certain products or services. Equally important is its role in amplifying societal awareness on various issues, ranging from global warming and health campaigns to the controversial dis...

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Bibliographic Details
Main Authors: Fatin Izzati, Mohd Izam, Chuah, Kee Man
Other Authors: Ting, Su Hie
Format: Book Chapter
Language:English
Published: UNIMAS Publisher 2023
Subjects:
Online Access:http://ir.unimas.my/id/eprint/43708/1/Magnifying%20Femvertising.pdf
http://ir.unimas.my/id/eprint/43708/
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