Factors Affecting Young Shoppers’ Online Shopping Preference in Kelantan, Malaysia
The growth of online shopping is impressive. The presence of social media platforms accelerates the way companies connect directly with consumers. In other words, consumers use internet as shopping channel instead of physically walk into the traditional brick-and-mortar retail stores. Nowadays, m...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2021
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/36229/1/shoppers1.pdf http://ir.unimas.my/id/eprint/36229/ https://hrmars.com/papers_submitted/9618/factors-affecting-young-shoppers-online-shopping-preference-in-kelantan-malaysia.pdf http://dx.doi.org/10.6007/IJARBSS/v11-i14/9618 |
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