Factors Affecting Young Shoppers’ Online Shopping Preference in Kelantan, Malaysia

• Main Authors: Nazaria, Md. Aris, Ruziah, A. Latif, Nurnais Safiy, Zainal, Khalisah Khairina, Razman, Razman, Anuar
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2021
• Subjects: HB Economic Theory; HN Social history and conditions. Social problems. Social reform
• Online Access: http://ir.unimas.my/id/eprint/36229/1/shoppers1.pdf; http://ir.unimas.my/id/eprint/36229/; https://hrmars.com/papers_submitted/9618/factors-affecting-young-shoppers-online-shopping-preference-in-kelantan-malaysia.pdf; http://dx.doi.org/10.6007/IJARBSS/v11-i14/9618

The growth of online shopping is impressive. The presence of social media platforms accelerates the way companies connect directly with consumers. In other words, consumers use internet as shopping channel instead of physically walk into the traditional brick-and-mortar retail stores. Nowadays, m...