Resources Confirmation for Tourism Destinations Marketing Efforts Using PLS-MGA: The Moderating Impact of Semirural and Rural Tourism Destination
This study presents a framework to empirically validate the relationship between the tangible and intangible measures on tourism destination marketing efforts. Uniquely, a case study was developed involving two different nature of tourism destinations (semirural and rural) and is incorporated into t...
Saved in:
Main Authors: | Chee, Hua Chin, Lo, May Chiun, Zaidi, Razak, Pooria, Pasbakhsh, Abang Azlan, Mohamad |
---|---|
Format: | Article |
Language: | English |
Published: |
MDPI
2020
|
Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/31620/1/Resources%20Confirmation%20for%20Tourism%20DestinationsMarketing%20Efforts%20Using%20PLS-MGA%20The%20ModeratingImpact%20of%20Semirural%20and%20Rural%20Tourism%20Destination.pdf http://ir.unimas.my/id/eprint/31620/ http://www.mdpi.com/journal/sustainability |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Resources Confirmation for Tourism Destinations
Marketing Efforts Using PLS-MGA: The Moderating
Impact of Semirural and Rural Tourism Destination
by: Chin, Chee Hua, et al.
Published: (2020) -
Rural Tourism and Destination Image: Community Perception in Tourism Planning
by: May-Chiun, Lo, et al.
Published: (2013) -
Rural Tourism Sustainable Management and Destination Marketing Efforts: Key Factors from Communities’ Perspective
by: Chee-Hua, Chin, et al.
Published: (2016) -
Sustainable Development of Rural Tourism Destination Competitiveness: Assessing the Influencers and Moderating Role of Knowledge Sharing
by: Chin, Chee-Hua, et al.
Published: (2018) -
Validating a Tourism Instrument in Rural Tourism
Destination. A Test on Bario
by: Abang Azlan, Mohamad, et al.
Published: (2012)