Rural Tourism Destination Competitivenes Of Kubah National Park In Sarawak: Tourists' Perspective

This paper argues that tourism initiatives introduced in Malaysia's rural setting lack of adequate attentions on tourists' perceptions when designing a competitive paradigm for their development and management. This paper proposes a competitive model to evaluate important factors that l...

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Bibliographic Details
Main Authors: Fung, Yee Law, May, Chiun Lo
Format: Article
Language:English
Published: Asian Academy of Management (AAM) 2016
Subjects:
Online Access:http://eprints.usm.my/36693/1/aamj21s12016_6.pdf
http://eprints.usm.my/36693/
http://web.usm.my/aamj/21s12016/aamj21s12016_6.pdf
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