表紙画像

The influence of unethical marketing practices on consumers’ buying behaviours among Malaysian tertiary students

Link to publisher's homepage at https://ijbt.unimap.edu.my

保存先:

書誌詳細
主要な著者:	J.L. Goo, U.N. Saraih, H.J. Jaafar, M.Y. Bibi Noraini, W.S. Yusoff, M.S. Ramish
フォーマット:	論文
言語:	English
出版事項:	School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2022
主題:	Consumer’s buying behaviour False advertisement Bait advertisement Spamming Psychoactive advertisement
オンライン･アクセス:	http://dspace.unimap.edu.my:80/xmlui/handle/123456789/74567
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

類似資料

A study on the effectiveness of using online advertising in Multimedia College Sabah (MMC) / Beatress Elizabeth Manan
著者:: Manan, Beatress Elizabeth
出版事項: (2015)

Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad
著者:: Anis Ahmad, Faris Ahmad
出版事項: (2018)

Advertising spending share by media
著者:: Nielsen
出版事項: (2015)

Ad spending for January 2013 vs 2012
著者:: Nielsen Media Research
出版事項: (2014)

Penyadaran bahaya standarisasi kecantikan pada iklan kosmetik melalui iklan layanan masyarakat / Elvira Nainggolan dan Retno Purwanti
著者:: Elvira, Nainggolan, 等
出版事項: (2017)

Ad spending for year-to-date (YTD) September
著者:: Nielsen
出版事項: (2013)

First-half advertising spending on media
著者:: Nielsen
出版事項: (2012)

The effectiveness of the contents of print advertisements in inducing recall
著者:: Tan, Su Wei
出版事項: (2001)

Mengkaji penggunaan usul jualan unik dalam bidang pengiklanan / Noraini Abd Aziz @ Abdullah
著者:: Abd Aziz @ Abdullah, Noraini
出版事項: (1991)

Ad spending in Malaysia by media
著者:: Nielsen
出版事項: (2013)

Advertising expenditure
著者:: Nielsen Media Research Adex
出版事項: (2013)

A case study on matrix advertising
著者:: Mei-Li, Marilyn Teoh
出版事項: (1999)

Web advertising : the effectiveness of banner ad
著者:: Shamsuddin, Ahmad Sharifuddin
出版事項: (1999)

Brand recall as indication of television advertising effectiveness
著者:: Mohd Miharbi, Maldia Syela
出版事項: (2001)

A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
著者:: Badzis, Aribah
出版事項: (2004)

Malaysian advertising: time for stock taking / Khairuddin Othman
著者:: Othman, Khairuddin
出版事項: (2008)

Developing a visual rhetoric conceptual framework for public service announcements (PSAs) advertising campaigns / Nur Safinas Albakry
著者:: Albakry, Nur Safinas
出版事項: (2016)

Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff
著者:: Mohd Azlan, Ahmad Danial, 等
出版事項: (2018)

Unification of visual rhetoric within design elements in packaging design for SMEs in Malaysia / Safrina Muhammad Azmi
著者:: Muhammad Azmi, Safrina
出版事項: (2022)

Car advertisement online system (CAOS) / Mohamad Helmi Ahmad Zaiki
著者:: Ahmad Zaiki, Mohamad Helmi
出版事項: (2007)

The influence of brand personality towards PETRONAS TV advertisement response: a study on PETRONAS Carigali Sdn Bhd - Sabah Operation staff / Sofia Kamin
著者:: Kamin, Sofia
出版事項: (2010)

Streamyx advertising strategy and customer's purchase intentions / Faezah Laim
著者:: Laim, Faezah
出版事項: (2010)

The effectiveness of TM's online advertising towards customer in Kota Kinabalu, Sabah / Muhamad Nur Iftitah Patolongani
著者:: Patolongani, Muhamad Nur Iftitah
出版事項: (2011)

The effectiveness of promotional strategy of Sijil Simpanan Premium in Kota Kinabalu, Sabah / Nur Sheraida Alimadi
著者:: Alimadi, Nur Sheraida
出版事項: (2010)

A study on how promotional strategies will influence the sales maximization of Dawama Sdn Bhd / Siti Suharijan Said
著者:: Said, Siti Suharijan
出版事項: (2011)

Exploring effectiveness of word of mouth in promoting Etiqa Takaful / Tanill Camillus Tan
著者:: Camillus Tan, Tanill
出版事項: (2010)

The effectiveness of promotional tools practiced by One Two Three Communication (M) Sdn. Bhd. / Ikmal Hisyam Lokman Hakim
著者:: Lokman Hakim, Ikmal Hisyam
出版事項: (2009)

A study on promotion strategies towards Agrocash loan by Agrobank / Ronahlizah Mutang
著者:: Mutang, Ronahlizah
出版事項: (2008)

Factors influencing the effectiveness of celebrity endorsement in advertisement / Harlinda Bailey
著者:: Bailey, Harlinda
出版事項: (2015)

Impact of celebrity endorsed to customers purchase intentions towards cosmetics advertising / Yverene Gail Daidrence Daigo
著者:: Daigo, Yverene Gail Daidrence
出版事項: (2015)

Effects of advertising appeal and endorser's credibility on radio advertising effectiveness / Nurhidayah Awang Damit
著者:: Awang Damit, Nurhidayah
出版事項: (2016)

Pendekatan perancangan perletakan papan tanda iklan di kawasan perancangan pusat Kota Bharu, Kelantan / Azmi Ariffin
著者:: Ariffin, Azmi
出版事項: (1993)

Factors affect the effectiveness of Facebook advertising / Nur Atiqah Arjunik
著者:: Arjunik, Nur Atiqah
出版事項: (2017)

Factors influencing advertising from an islamic perspective: case of Wangsa Maju / Alya Johari
著者:: Johari, Alya
出版事項: (2016)

Firm’s strategy and social media adoption: the dynamic capabilities perspective / Atthaphon Mumi Mahasarakham
著者:: Mahasarakham, Atthaphon Mumi
出版事項: (2021)

A study on the effectiveness of advertisement made by FELCRA in promoting FFB tender / Jamil Mohamed
著者:: Mohamed, Jamil
出版事項: (2008)

Magazine advertisement : to what extent does it influence purchasing decision in regards to fashion among the career women in Kota Kinabalu / Wahidah Magbool Rehmoon
著者:: Magbool Rehmoon, Wahidah
出版事項: (2007)

Exploring the potential of local food in promoting cultural heritage tourism product in Bandar Maharani, Muar, Johor / Puteri Yuliana Samsudin … [et al.]
著者:: Samsudin, Puteri Yuliana, 等
出版事項: (2023)

A study on the effectiveness in terms of advertisement issue promotion in Yayasan Sabah Market News Scan (MNS) for forest products / Vivie Murhizawatie Murkam
著者:: Murkam, Vivie Murhizawatie
出版事項: (2008)

The effectiveness of online advertisement towards customer purchase intention in travel agency / Nurfatihah Effdanizam
著者:: Effdanizam, Nurfatihah
出版事項: (2019)