Holdings: A case study on matrix advertising

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Bibliographic Details
Main Author:	Mei-Li, Marilyn Teoh
Format:	Thesis
Language:	English English
Published:	1999
Subjects:	Advertising
Online Access:	http://psasir.upm.edu.my/id/eprint/77865/1/t%20GSM%201999%203%20%281900118347%29.pdf http://psasir.upm.edu.my/id/eprint/77865/
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