The influence of unethical marketing practices on consumers’ buying behaviours among Malaysian tertiary students

• Main Authors: J.L. Goo, U.N. Saraih, H.J. Jaafar, M.Y. Bibi Noraini, W.S. Yusoff, M.S. Ramish
• Format: Article
• Language: English
• Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2022
• Subjects: Consumer’s buying behaviour; False advertisement; Bait advertisement; Spamming; Psychoactive advertisement
• Online Access: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/74567

Link to publisher's homepage at https://ijbt.unimap.edu.my