Description: The influence of unethical marketing practices on consumers’ buying behaviours among Malaysian tertiary students

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Bibliographic Details
Main Authors:	J.L. Goo, U.N. Saraih, H.J. Jaafar, M.Y. Bibi Noraini, W.S. Yusoff, M.S. Ramish
Format:	Article
Language:	English
Published:	School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2022
Subjects:	Consumer’s buying behaviour False advertisement Bait advertisement Spamming Psychoactive advertisement
Online Access:	http://dspace.unimap.edu.my:80/xmlui/handle/123456789/74567
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Summary:	Link to publisher's homepage at https://ijbt.unimap.edu.my