The effect of affective components on impulse buying
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Main Authors: | Ooi, Ennie, Rabeatul Husna, Abdull Rahman, Choi, Sang Long, Halimah, M. Yusof |
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Other Authors: | rabeatulhusna@utm.my |
Format: | Article |
Language: | English |
Published: |
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
2019
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Subjects: | |
Online Access: | http://dspace.unimap.edu.my:80/xmlui/handle/123456789/62405 |
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