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The effect of affective components on impulse buying

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Main Authors: Ooi, Ennie, Rabeatul Husna, Abdull Rahman, Choi, Sang Long, Halimah, M. Yusof
Other Authors: rabeatulhusna@utm.my
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2019
Subjects:
Affective commitment
Buying behavior
Impulse buying
Marketing
Youth
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/62405
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spelling my.unimap-624052019-10-11T09:06:00Z The effect of affective components on impulse buying Ooi, Ennie Rabeatul Husna, Abdull Rahman Choi, Sang Long Halimah, M. Yusof rabeatulhusna@utm.my Affective commitment Buying behavior Impulse buying Marketing Youth Link to publisher's homepage at http://ijbt.unimap.edu.my This paper investigates the effect of affective components (positive and negative affects) on impulse buying behavior among Malaysian youths. A total of 106 questionnaires were distributed to youths in a shopping mall in Skudai, Johor, however only 102 were usable. The correlation analysis revealed insignificant relationship between positive affect and impulse buying behavior, and a weak positive significant relationship between negative affect and impulse buying behavior. These findings provide valuable information for youths to exert better control over their negative feelings and mood in order to avoid impulse buying. Shopping malls on the other hand could employ certain marketing strategies to influence compensatory impulse buying among visitors. 2019-10-11T09:06:00Z 2019-10-11T09:06:00Z 2019-10 Article International Journal of Business and Technopreneurship, vol.9(3), 2019, pages 235-246 2231-7090 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/62405 en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Affective commitment
Buying behavior
Impulse buying
Marketing
Youth
spellingShingle Affective commitment
Buying behavior
Impulse buying
Marketing
Youth
Ooi, Ennie
Rabeatul Husna, Abdull Rahman
Choi, Sang Long
Halimah, M. Yusof
The effect of affective components on impulse buying
description Link to publisher's homepage at http://ijbt.unimap.edu.my
author2 rabeatulhusna@utm.my
author_facet rabeatulhusna@utm.my
Ooi, Ennie
Rabeatul Husna, Abdull Rahman
Choi, Sang Long
Halimah, M. Yusof
format Article
author Ooi, Ennie
Rabeatul Husna, Abdull Rahman
Choi, Sang Long
Halimah, M. Yusof
author_sort Ooi, Ennie
title The effect of affective components on impulse buying
title_short The effect of affective components on impulse buying
title_full The effect of affective components on impulse buying
title_fullStr The effect of affective components on impulse buying
title_full_unstemmed The effect of affective components on impulse buying
title_sort effect of affective components on impulse buying
publisher School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
publishDate 2019
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/62405
_version_ 1651868690434490368
score 13.214268

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