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Consumer buying behavior: The Filipino style

The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.

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Bibliographic Details
Main Authors: Castillo, Fermin G., Assoc. Prof. Dr. Jr., Hernandez, Carmelita G., Assoc. Prof. Dr.
Other Authors: fgcastillojr@yahoo.com
Format: Working Paper
Language:English
Published: Universiti Malaysia Perlis (UniMAP) 2011
Subjects:
International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
Consumer behavior
Filipino habits
Cultural differences
Buying habits
Online Access:http://dspace.unimap.edu.my/xmlui/handle/123456789/11531
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http://dspace.unimap.edu.my/xmlui/handle/123456789/11531

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