Description: The effect of affective components on impulse buying

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Bibliographic Details
Main Authors:	Ooi, Ennie, Rabeatul Husna, Abdull Rahman, Choi, Sang Long, Halimah, M. Yusof
Other Authors:	rabeatulhusna@utm.my
Format:	Article
Language:	English
Published:	School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2019
Subjects:	Affective commitment Buying behavior Impulse buying Marketing Youth
Online Access:	http://dspace.unimap.edu.my:80/xmlui/handle/123456789/62405
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Summary:	Link to publisher's homepage at http://ijbt.unimap.edu.my