An application of the service brand verdict model in the evaluation of Japanese household and lifestyle product retail brands

As new entrants to the Malaysian market, Japanese household and lifestyle product retail brands have successfully gained a strong following among consumers of all ages and ethnicities within a short period of time. This study was conducted to uncover the branding elements which are meaningful to con...

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書目詳細資料
Main Authors:	Jasmine A. L. Yeap, T. Ramayah, Yapp, Emily Hon Tshin
格式:	Article
語言:	English English
出版:	Universiti Malaysia Sarawak 2019
主題:	HB Economic theory. Demography
在線閱讀:	https://eprints.ums.edu.my/id/eprint/27908/1/An%20application%20of%20the%20service%20brand%20verdict%20model%20in%20the%20evaluation%20of%20Japanese%20household%20and%20lifestyle%20product%20retail%20brands%20ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/27908/2/An%20application%20of%20the%20service%20brand%20verdict%20model%20in%20the%20evaluation%20of%20Japanese%20household%20and%20lifestyle%20product%20retail%20brands%20FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/27908/ http://www.ijbs.unimas.my/images/repository/pdf/Vol20-no3-paper8.pdf
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