Determinants of online group buying behavior: the moderating role of informational social influence
This study aims to develop a theoretical model to explicate online group buying behaviour. The research was based on Technology Acceptance Model (TAM) and two determinants of perceived enjoyment and informational social influences. A total of 150 usable questionnaires are collected and analysed usin...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2014
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/19353/1/Determinants%20of%20online%20group%20buying%20behavior.pdf https://eprints.ums.edu.my/id/eprint/19353/7/Determinants%20of%20online%20group%20buying%20behavior%2C%20the%20moderating%20role%20of%20informational%20social%20influence..pdf https://eprints.ums.edu.my/id/eprint/19353/ http://ejournal.ukm.my/pengurusan/article/view/7773 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|