Factors influencing buying behavior of fashion clothing brands in Johor and Wilayah Persekutuan

• المؤلف الرئيسي: Ur Rehman, Fazal
• التنسيق: أطروحة
• اللغة: English; English; English
• منشور في: 2019
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: http://eprints.uthm.edu.my/62/1/24p%20FAZAL%20UR%20RAHMAN.pdf; http://eprints.uthm.edu.my/62/2/FAZAL%20UR%20REHMAN%20COPYRIGHT%20DECLARATION.pdf; http://eprints.uthm.edu.my/62/3/FAZAL%20UR%20RAHMAN%20WATERMARK.pdf; http://eprints.uthm.edu.my/62/

This study has focused on the issues in buying behavior of consumers toward the fashion clothing brands, as in Malaysian society, the fashion clothing brands are facing very hard time. Many fashion clothing brands have ended up their business and closed their shops. Hence, this study has emphasized...