Determinants of online group buying behavior: the moderating role of informational social influence
This study aims to develop a theoretical model to explicate online group buying behaviour. The research was based on Technology Acceptance Model (TAM) and two determinants of perceived enjoyment and informational social influences. A total of 150 usable questionnaires are collected and analysed usin...
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Penerbit Universiti Kebangsaan Malaysia
2014
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Online Access: | https://eprints.ums.edu.my/id/eprint/19353/1/Determinants%20of%20online%20group%20buying%20behavior.pdf https://eprints.ums.edu.my/id/eprint/19353/7/Determinants%20of%20online%20group%20buying%20behavior%2C%20the%20moderating%20role%20of%20informational%20social%20influence..pdf https://eprints.ums.edu.my/id/eprint/19353/ http://ejournal.ukm.my/pengurusan/article/view/7773 |
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my.ums.eprints.193532021-01-21T04:46:55Z https://eprints.ums.edu.my/id/eprint/19353/ Determinants of online group buying behavior: the moderating role of informational social influence Chin, Tracie Sook Harn Geoffrey Harvey Tanakinjal Stephen Laison Sondoh Jr Hamid Rizal HF Commerce This study aims to develop a theoretical model to explicate online group buying behaviour. The research was based on Technology Acceptance Model (TAM) and two determinants of perceived enjoyment and informational social influences. A total of 150 usable questionnaires are collected and analysed using a multiple regression analysis to examine the strength of relationships between these variables. The results suggest perceived ease of use has no significant influence on online group purchase intention; however, perceived usefulness and perceived enjoyment completely mediate the relationship between perceived ease of use and purchase intention. Interestingly, the study indicates informational social influence has no moderating effect on determinants of purchase intention towards online group buying. The results of this study offer marketers with better insights that would help them develop effective strategies to attract online group buying users and increase sales profit. Penerbit Universiti Kebangsaan Malaysia 2014 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/19353/1/Determinants%20of%20online%20group%20buying%20behavior.pdf text en https://eprints.ums.edu.my/id/eprint/19353/7/Determinants%20of%20online%20group%20buying%20behavior%2C%20the%20moderating%20role%20of%20informational%20social%20influence..pdf Chin, Tracie Sook Harn and Geoffrey Harvey Tanakinjal and Stephen Laison Sondoh Jr and Hamid Rizal (2014) Determinants of online group buying behavior: the moderating role of informational social influence. Jurnal Pengurusan, 41. pp. 133-143. ISSN 0127-2713 http://ejournal.ukm.my/pengurusan/article/view/7773 |
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HF Commerce Chin, Tracie Sook Harn Geoffrey Harvey Tanakinjal Stephen Laison Sondoh Jr Hamid Rizal Determinants of online group buying behavior: the moderating role of informational social influence |
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This study aims to develop a theoretical model to explicate online group buying behaviour. The research was based on Technology Acceptance Model (TAM) and two determinants of perceived enjoyment and informational social influences. A total of 150 usable questionnaires are collected and analysed using a multiple regression analysis to examine the strength of relationships between these variables. The results suggest perceived ease of use has no significant influence on online group purchase intention; however, perceived usefulness and perceived enjoyment completely mediate the relationship between perceived ease of use and purchase intention. Interestingly, the study indicates informational social influence has no moderating effect on determinants of purchase intention towards online group buying. The results of this study offer marketers with better insights that would help them develop effective strategies to attract online group buying users and increase sales profit. |
format |
Article |
author |
Chin, Tracie Sook Harn Geoffrey Harvey Tanakinjal Stephen Laison Sondoh Jr Hamid Rizal |
author_facet |
Chin, Tracie Sook Harn Geoffrey Harvey Tanakinjal Stephen Laison Sondoh Jr Hamid Rizal |
author_sort |
Chin, Tracie Sook Harn |
title |
Determinants of online group buying behavior: the moderating role of informational social influence |
title_short |
Determinants of online group buying behavior: the moderating role of informational social influence |
title_full |
Determinants of online group buying behavior: the moderating role of informational social influence |
title_fullStr |
Determinants of online group buying behavior: the moderating role of informational social influence |
title_full_unstemmed |
Determinants of online group buying behavior: the moderating role of informational social influence |
title_sort |
determinants of online group buying behavior: the moderating role of informational social influence |
publisher |
Penerbit Universiti Kebangsaan Malaysia |
publishDate |
2014 |
url |
https://eprints.ums.edu.my/id/eprint/19353/1/Determinants%20of%20online%20group%20buying%20behavior.pdf https://eprints.ums.edu.my/id/eprint/19353/7/Determinants%20of%20online%20group%20buying%20behavior%2C%20the%20moderating%20role%20of%20informational%20social%20influence..pdf https://eprints.ums.edu.my/id/eprint/19353/ http://ejournal.ukm.my/pengurusan/article/view/7773 |
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