Digital marketing strategies to improve business performance of Malaysia SMEs
Changes in patron behavior require firms to reconsider their advertising and marketing techniques in the digital domain. Currently, a massive part of the associated studies is targeted extra on how the SMEs control their advertising and marketing strategies. Are they advertising and marketing strate...
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Main Authors: | Azizan, Azit, Wan Khairul Anuar, Wan Abd Manan, Mazita, Mokhtar, Nisa Farzana, ., Chee, Wei Ming |
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Format: | Conference or Workshop Item |
Language: | English English |
Published: |
Academia Industry Network
2021
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Subjects: | |
Online Access: | http://umpir.ump.edu.my/id/eprint/32948/1/Digital%20marketing%20strategies%20to%20improve%20business%20performance%20of%20Malaysia%20SMEs.pdf http://umpir.ump.edu.my/id/eprint/32948/2/Digital%20marketing%20strategies%20to%20improve%20business%20performance%20of%20Malaysia%20SMEs_FULL.pdf http://umpir.ump.edu.my/id/eprint/32948/ |
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