Market orientation and takaful nonfinancial performance: a strategy?

Strategies that improve performance draw the attention of managers. The Islamic Insurance industry in Malaysia requires an emphasis on customer orientation and interfunctional coordination to improve and achieve better performance. This paper discusses the market orientation and its components, th...

Full description

Saved in:
Bibliographic Details
Main Authors: Norizan, Remli, Wan Norhayate, Wan Daud
Format: Article
Language:English
Published: 2020
Subjects:
Online Access:http://eprints.unisza.edu.my/7126/1/FH02-FPP-20-42146.pdf
http://eprints.unisza.edu.my/7126/
Tags: Add Tag
No Tags, Be the first to tag this record!