Continuance intention of mobile commerce usage activities: Does personal innovativeness matter?

This research aims to examine Malaysian consumers’ mobile commerce continuance intention by integrating the Expectation-Confirmation Model (ECM) with personal innovativeness. Data was collected from 122 consumers who had prior experience using mobile commerce activities and analyzed using Partial Le...

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Bibliographic Details
Main Authors: Azyanee Luqman, Razli Che Razak, Mohammad Ismail, Mohd Afifie Mohd Alwi
Format: Non-Indexed Article
Published: Medwell Journals 2016
Online Access:http://discol.umk.edu.my/id/eprint/8402/
http://www.medwelljournals.com/abstract/?doi=sscience.2016.2817.2827
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