The Effect of Personality Traits on the Expectation Confirmation Model towards Continuance Usage Intention

Recent researchers have focused on investigating the effect of personality traits on the continuance usage intention of consumers. Personality reflects the exceptional features of human beings, the characteristics that defined our essence and reflected in all our thoughts and actions.Eventually, as...

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Bibliographic Details
Main Authors: T., Santhanamery, T., Ramayah
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
Online Access:http://repo.uum.edu.my/23828/1/CBMM%202017%20931%20940.pdf
http://repo.uum.edu.my/23828/
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