The conceptual relation of electronic word-of-mouth, commitment and trust in influencing continuous usage of social commerce
The advancement of social media has attracted businesses and firms to adopt and create a new type of commerce known now as social commerce (s-commerce). Within s-commerce, consumer’s loyalty and returning to use have reduced mainly because it is a highly competitive environment, which is simply pres...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/20318/1/IRRM%206%20S7%202016%20226%20230.pdf http://repo.uum.edu.my/20318/ https://www.econjournals.com/index.php/irmm/article/view/3260 |
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