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Customer satisfaction: an empirical study at international fast food restaurant & local fast food restaurant.

The purpose of this study is to identify determinants that lead to customer satisfaction in both IFFR and LFFR. In order to achieve objectives, there were few variable used like ambiance, service quality and operation hour towards customer satisfaction in IFFR and LFFR. Quantitative method used to a...

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Main Author: Vinotha A/P Vijayan, .
Format: Undergraduate Final Project Report
Published: 2012
Online Access:http://discol.umk.edu.my/id/eprint/5355/
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spelling my.umk.eprints.53552022-05-23T08:40:59Z http://discol.umk.edu.my/id/eprint/5355/ Customer satisfaction: an empirical study at international fast food restaurant & local fast food restaurant. Vinotha A/P Vijayan, . The purpose of this study is to identify determinants that lead to customer satisfaction in both IFFR and LFFR. In order to achieve objectives, there were few variable used like ambiance, service quality and operation hour towards customer satisfaction in IFFR and LFFR. Quantitative method used to analyze this research and questionnaires as research instrument, descriptive and pearson correlation used to data analyzed. Ambiance is the strongest variables for both IFFR and LFFR, compare with service quality. It can be concluded that customer satisfaction in essential for fast food restaurant, while ambiance is important element for fast food restaurant to maintain its business. It is expected that the findings of the study will bring extra knowledge to researcher in worldwide. 2012 Undergraduate Final Project Report NonPeerReviewed Vinotha A/P Vijayan, . (2012) Customer satisfaction: an empirical study at international fast food restaurant & local fast food restaurant. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description The purpose of this study is to identify determinants that lead to customer satisfaction in both IFFR and LFFR. In order to achieve objectives, there were few variable used like ambiance, service quality and operation hour towards customer satisfaction in IFFR and LFFR. Quantitative method used to analyze this research and questionnaires as research instrument, descriptive and pearson correlation used to data analyzed. Ambiance is the strongest variables for both IFFR and LFFR, compare with service quality. It can be concluded that customer satisfaction in essential for fast food restaurant, while ambiance is important element for fast food restaurant to maintain its business. It is expected that the findings of the study will bring extra knowledge to researcher in worldwide.
format Undergraduate Final Project Report
author Vinotha A/P Vijayan, .
spellingShingle Vinotha A/P Vijayan, .
Customer satisfaction: an empirical study at international fast food restaurant & local fast food restaurant.
author_facet Vinotha A/P Vijayan, .
author_sort Vinotha A/P Vijayan, .
title Customer satisfaction: an empirical study at international fast food restaurant & local fast food restaurant.
title_short Customer satisfaction: an empirical study at international fast food restaurant & local fast food restaurant.
title_full Customer satisfaction: an empirical study at international fast food restaurant & local fast food restaurant.
title_fullStr Customer satisfaction: an empirical study at international fast food restaurant & local fast food restaurant.
title_full_unstemmed Customer satisfaction: an empirical study at international fast food restaurant & local fast food restaurant.
title_sort customer satisfaction: an empirical study at international fast food restaurant & local fast food restaurant.
publishDate 2012
url http://discol.umk.edu.my/id/eprint/5355/
_version_ 1763303541916565504
score 13.18916

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