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The impact of advertising mess...
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The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar
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Bibliographic Details
Main Author:
Izahar, Noorlin Azwin
Format:
Thesis
Published:
2009
Subjects:
HF Commerce
Online Access:
http://studentsrepo.um.edu.my/3406/1/INTRO.pdf
http://studentsrepo.um.edu.my/3406/2/CH_1.pdf
http://studentsrepo.um.edu.my/3406/3/CH_2.pdf
http://studentsrepo.um.edu.my/3406/4/CH_3.pdf
http://studentsrepo.um.edu.my/3406/5/CH_4.pdf
http://studentsrepo.um.edu.my/3406/6/CH_5.pdf
http://studentsrepo.um.edu.my/3406/7/CH_6.pdf
http://studentsrepo.um.edu.my/3406/8/REF.pdf
http://studentsrepo.um.edu.my/3406/9/APDX.pdf
http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01UTAMA/0/5?searchdata1="The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase"{245}
http://studentsrepo.um.edu.my/3406/
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